Chief Analyst Officer
Owns analyst standards, pilot truth policy, measurement trust, and final enterprise signoff across the worker system.
Loading
A Nexxi pilot is not one agent — it is an organization. 132 statically defined workers across an orchestrator, a virtual C-Suite, functional leads, tactical specialists, and QA governance, plus dynamically created Tool Masters and a developer-built industry layer. Each worker has a defined role, a toolset it operates, and a lead it escalates to.
T0 — Orchestrator + C-Suite
The orchestrator routes work across the GTM pipeline while a virtual C-Suite (CEO, CRO, CMO, CTO, CPO, CDO, CIO) owns strategy, revenue targets, positioning, data governance, and compliance decisions for every pilot.
Owns analyst standards, pilot truth policy, measurement trust, and final enterprise signoff across the worker system.
Data strategy, analytics infrastructure, intelligence systems, and data governance.
Overall GTM strategy ownership, revenue targets, market positioning, and go/no-go decisions.
IT operations, security, compliance, operational technology, and system reliability.
Marketing strategy, brand, content strategy, audience growth, and campaign performance.
Product positioning, feature prioritization, user experience, and product-market fit.
Revenue operations, pipeline targets, conversion goals, and sales strategy.
Technology stack decisions, AI infrastructure, integration architecture, and engineering standards.
Routes work across the GTM pipeline, monitors progress, spawns architects. The brain of the system.
T1 — Architect
The GTM Architect turns a goal into a structured blueprint: node sequencing, resource estimation, and structural verification. It manages every functional lead below it.
Strategic GTM architect responsible for blueprint design, resource estimation, and structural verification. Works across ANY niche or subcategory.
Reports to Chief Executive Officer
T2 — Functional Leads
Each lead owns one stage of the pipeline — research, automation, data ops, content, creative, personalization, analytics — and coordinates the tactical specialists doing the work.
Orchestrates AI-model-native creative and research execution across Claude Design, Gemini, Veo, and future AI platforms. Routes tasks to the right model specialist based on task type and time-to-value.
Reports to GTM Architect
Performance tracking, outcome measurement, ROI analysis, experimentation, and feedback loops.
Reports to GTM Architect
Workflow automation, integration wiring, pipeline scaffolding, and multi-tool orchestration.
Reports to GTM Architect
Orchestrates the 7 Claude Code specialists. Routes development tasks to the right sub-worker. Manages Design→Code handoffs from the Claude Design team.
Reports to GTM Architect
Orchestrates the full Claude Cowork sub-team. Routes tasks to the 11 Claude capability specialists. Handles cross-capability tasks requiring multiple sub-workers.
Reports to GTM Architect
Orchestrates the 6 Claude Design specialists. Routes design tasks by output type. Coordinates Design→Code handoffs.
Reports to GTM Architect
Content strategy, copywriting, sequence messaging, email campaigns, and brand voice.
Reports to GTM Architect
Video production, ad creative, visual design, thumbnails, carousels, and multimedia content.
Reports to GTM Architect
Data enrichment, lead scoring, CRM routing, and data pipeline management.
Reports to GTM Architect
Orchestrates the full Gemini product sub-team. Routes tasks to the correct Gemini product worker based on task type and time-to-value. Coordinates Gemini→Claude handoffs.
Reports to GTM Architect
Audience segmentation, personalization, conversion optimization, and ABM.
Reports to GTM Architect
Owns pilot-wide personalization strategy so the GTM system fits the user's business model, stack, operator lift tolerance, and desired time-to-value.
Reports to Personalization & Conversion Lead
Market research, competitive intelligence, audience insights, and strategic auditing across any niche.
Reports to GTM Architect
T3 — Tactical Specialists
Copywriters, sequence writers, enrichment specialists, landing page builders, attribution analysts, and dozens more — each with a defined scope, a toolset, and a lead to escalate to.
Account-based marketing, buying committee mapping, multi-channel targeting plays.
Reports to Personalization & Conversion Lead
Onboarding, activation, time-to-value, and early-lifecycle educational content for PLG motions.
Reports to Content & Messaging Lead
Static ads, video ads, carousel ads, UGC-style creative, ad iteration and testing.
Reports to Creative Production Lead
AI-assisted ideation, generation, iteration, and repeatable content-creative production workflows.
Reports to Creative Production Lead
Video scripts, podcast outlines, webinar scripts, voiceover scripts, ad scripts.
Reports to Content & Messaging Lead
Conversion-optimized script writing with hook patterns, retention curve management, and format-specific story arcs
Reports to Creative Production Lead
AI video editing, clip assembly, b-roll generation, subtitle overlays, format optimization.
Reports to Creative Production Lead
Retention-optimized video editing with pacing frameworks, pattern interrupts, and format-specific editing styles
Reports to Creative Production Lead
AI-search visibility, answer-engine discoverability, and retrieval-aligned content formatting.
Reports to Research & Intelligence Lead
Mobile discovery, app store search visibility, listing optimization, and install-to-value conversion.
Reports to Research & Intelligence Lead
Attribution design, source-of-truth metrics, and board-grade GTM measurement integrity.
Reports to Analytics & Measurement Lead
Content audio quality optimization, podcast production, and voice/music engineering
Reports to Creative Production Lead
Brand world, product storytelling, launch arcs, and owned-channel narrative systems for D2C and B2C.
Reports to Content & Messaging Lead
Campaign concept systems, creative variants, conversion hooks, and audience-fit creative logic.
Reports to Creative Production Lead
Builds backend APIs, database schemas, server logic, and business rules using Claude Code. Next.js API routes, Express, Postgres, Drizzle ORM.
Reports to Claude Code Tool Master
Builds ETL pipelines, data processing scripts, analytics queries, and data transformation workflows using Claude Code.
Reports to Claude Code Tool Master
Manages CI/CD pipelines, Docker containers, deployment configurations, and infrastructure code using Claude Code.
Reports to Claude Code Tool Master
Builds React/Next.js components, pages, and UI systems using Claude Code. Tailwind CSS, shadcn/ui, responsive design, accessibility.
Reports to Claude Code Tool Master
Builds MCP tool integrations, API connectors, webhook pipelines, and third-party service bridges using Claude Code.
Reports to Claude Code Tool Master
Audits code for security vulnerabilities, performance issues, TypeScript errors, and architectural problems using Claude Code's full-codebase reading capability.
Reports to Claude Code Tool Master
Writes unit tests, integration tests, and E2E tests using Claude Code. Jest, Playwright, Vitest. Generates test suites from existing code.
Reports to Claude Code Tool Master
Applies brand voice and style guide rules to all Claude-generated content. Audits outputs for tone consistency. Trains and maintains brand voice profiles.
Reports to Claude Cowork Tool Master
Runs Python analysis, processes CSVs/Excel, generates charts, and executes data operations using Claude Cowork's code execution environment.
Reports to Claude Cowork Tool Master
Automates browser tasks, UI interactions, form filling, and multi-step web workflows using Claude Computer Use. macOS only. Applies Pattern 1 (Sequential Workflow) for all automation: explicit step ordering, state validation between steps, and rollback instructions for failures. Requires VPN off.
Reports to Claude Cowork Tool Master
Designs chatbot flows, dialogue trees, AI conversation architectures, and chat-based GTM experiences using Claude Cowork.
Reports to Claude Cowork Tool Master
Extracts structured data from receipts, invoices, PDFs, images, CSVs, and JSON files using Claude Cowork. Knows OCR accuracy limits (97% fields, 63% line items). Covers 16 extraction patterns: receipt OCR, PDF tables, image-to-spreadsheet, business card digitization, contract terms, multi-source consolidation, and quality validation. Use when asked to process receipts, extract invoice data, parse PDF tables, digitize images, or convert unstructured documents to structured Excel/CSV.
Reports to Claude Cowork Tool Master
Reads, summarizes, and extracts structured data from PDFs, Word docs, pitch decks, contracts, and research reports using Claude Cowork's document ingestion.
Reports to Claude Cowork Tool Master
Organizes, renames, deduplicates, archives, filters, and inventories files in the Cowork workspace. Applies batching strategies for large file sets. Knows 20 file operation patterns. Use when asked to sort files, rename by convention, clean up duplicates, archive old files, filter by type/pattern, or create file inventories.
Reports to Claude Cowork Tool Master
Generates GTM strategies, go-to-market plans, channel recommendations, and blueprint node content using Claude Cowork's strategic reasoning capabilities.
Reports to Claude Cowork Tool Master
Applies Pattern 3 (Iterative Refinement) to improve output quality through structured loops: initial draft → validation → targeted fixes → re-validation → finalize. Use when output quality must meet a defined standard before delivery, when blueprints need QA passes, when content needs scoring before ship, or any task where 'good enough on first try' is insufficient.
Reports to Claude Cowork Tool Master
Orchestrates multi-service workflows that span multiple MCP-connected tools. Applies Pattern 2 (Multi-MCP Coordination): phase-based execution, data passing between services, centralized error handling. Use when tasks require chaining 2+ external services like Figma→Drive→Linear, Salesforce→Notion→Slack, or HubSpot→Apollo→Outreach.
Reports to Claude Cowork Tool Master
Orchestrates multi-agent Claude pipelines: spawns sub-agents, manages delegation, parallel execution, sequential chains, quality gates, and all 5 Claude skill execution patterns (Sequential, Multi-MCP, Iterative, Context-aware, Domain-specific).
Reports to Claude Cowork Tool Master
Designs, tests, and optimizes prompts AND builds production-grade SKILL.md files for Claude. Covers prompt architecture, chain-of-thought, few-shot design, SKILL.md construction, progressive disclosure, trigger phrase engineering, and skill distribution.
Reports to Claude Cowork Tool Master
Conducts web research, competitive intelligence, market analysis, prospect research, literature reviews, and multi-source synthesis using Claude Cowork. Knows 17 research prompt patterns. Use for competitor analysis, market overviews, person/company research, trend analysis, customer research, and research-to-PRD workflows.
Reports to Claude Cowork Tool Master
Builds production-grade SKILL.md files for Claude. Designs folder structure, writes YAML frontmatter with correct trigger phrases, structures instructions with progressive disclosure, creates test suites, and prepares skills for distribution. Use when asked to 'build a skill', 'create a SKILL.md', 'package a workflow as a skill', or 'make a reusable Claude skill'.
Reports to Claude Cowork Tool Master
Analyzes images, screenshots, and visual content using Claude's vision capability. Extracts text, describes layouts, audits visual assets, and reads UI screenshots.
Reports to Claude Cowork Tool Master
Generates all written content using Claude Cowork: email sequences, blog posts, LinkedIn posts, ad copy, landing page copy, newsletters, case studies, scripts.
Reports to Claude Cowork Tool Master
Generates ad creative concepts, visual direction briefs, and mockup layouts for paid social using Claude Design. Drives Midjourney/DALL-E prompt generation for production.
Reports to AI Models & Creative Intelligence Lead
Extracts brand systems from codebases and design files using Claude Design. Produces design tokens, style guides, component specs, and brand documentation.
Reports to AI Models & Creative Intelligence Lead
Builds pixel-accurate landing page wireframes and interactive HTML prototypes using Claude Design. Hands off to Claude Code for production builds.
Reports to AI Models & Creative Intelligence Lead
Builds investor-grade pitch decks, sales decks, and board presentations using Claude Design. Reads codebases for brand extraction. Exports to PPTX/PDF.
Reports to AI Models & Creative Intelligence Lead
Produces battlecards, one-pagers, case study leave-behinds, and ROI calculators using Claude Design. PDF-ready and CRM-uploadable.
Reports to AI Models & Creative Intelligence Lead
Creates LinkedIn carousels, Instagram story sequences, Twitter/X visual threads, and branded social graphics using Claude Design. Exports to Canva or PNG.
Reports to AI Models & Creative Intelligence Lead
PDP content, merchandising stories, offer content, bundles, and conversion-support content for commerce flows.
Reports to Content & Messaging Lead
Community building, engagement optimization, UGC strategy, and member retention
Reports to Content & Messaging Lead
Community growth systems, member activation, and participation loops that compound attention and retention.
Reports to Analytics & Measurement Lead
Multi-platform content pipeline — one asset into 15+ format-adapted pieces across channels
Reports to Content & Messaging Lead
Landing page optimization, A/B testing, funnel analysis, deal acceleration.
Reports to Personalization & Conversion Lead
Series design, editorial architecture, audience loops, and monetization-aware content planning for creator businesses.
Reports to Content & Messaging Lead
Lead routing rules, CRM hygiene, scoring models, lifecycle stage management.
Reports to Data Ops & Enrichment Lead
Email and SMS lifecycle content, post-purchase content, win-back messaging, and loyalty content systems.
Reports to Content & Messaging Lead
Enrichment waterfalls, contact/company data, data quality, schema mapping.
Reports to Data Ops & Enrichment Lead
Campaign narrative, funnel-stage content, landing page messaging, and pipeline-supporting demand generation content.
Reports to Content & Messaging Lead
High-converting email sequences, newsletter engagement, and lifecycle automation
Reports to Content & Messaging Lead
Events, community monetization, and event-driven GTM momentum tied to real outcomes.
Reports to Analytics & Measurement Lead
Upsell, cross-sell, expansion packaging, and revenue-expansion motions across models.
Reports to Personalization & Conversion Lead
A/B test analysis, statistical significance, experiment governance, learning loops.
Reports to Analytics & Measurement Lead
Uses Gemini AI within Google Ads for Performance Max campaigns, Responsive Search Ads, Smart Bidding strategy, and ad creative generation. Bridges organic GTM with paid acquisition.
Reports to Gemini Tool Master
Builds data pipelines, BigQuery SQL, Google Colab notebooks, Vertex AI workflows, and GCP infrastructure using Gemini Code Assist. Google's AI-native code environment.
Reports to Gemini Tool Master
Runs Gemini Deep Research for multi-hour, 50+ source market analyses with 1M token context. Comprehensive competitive landscapes, ICP profiles, market sizing, technology audits.
Reports to Gemini Tool Master
Processes documents, screenshots, charts, and images using Gemini's multimodal vision. Extracts structured data from visual content, audits competitor websites, reads analytics dashboards.
Reports to Gemini Tool Master
Runs Gemini Nano for on-device, privacy-preserving, zero-latency AI. No cloud egress. Chrome Prompt API, Android AICore, Pixel 8+.
Reports to Gemini Tool Master
Operates Gemini AI within Google Workspace: Gmail smart drafting, Docs writing, Sheets analysis and formula generation, Meet summaries, and Slides creation.
Reports to Gemini Tool Master
Rapid prototyping of Gemini-powered GTM automations using Google AI Studio. Multimodal prompting, function calling, structured output, streaming, fine-tuning, and API key generation.
Reports to Gemini Tool Master
Compounding loop design across PLG, referral, creator, retention, and community mechanics.
Reports to Analytics & Measurement Lead
Generates GTM visual assets using Google Imagen 3: product photography alternatives, brand imagery, social graphics, ad creative, and marketing visuals.
Reports to Gemini Tool Master
Inbound capture, qualification flows, and low-friction demand-conversion systems.
Reports to Personalization & Conversion Lead
API integration, webhook configuration, error monitoring, tool connectivity.
Reports to Automation & Orchestration Lead
Cross-channel launch distribution, amplification sequencing, and operational rollout.
Reports to Creative Production Lead
Retention, nurture, post-purchase, and owned-channel lifecycle systems that compound value.
Reports to Personalization & Conversion Lead
Live selling, creator commerce streams, offer timing, and real-time conversion operations.
Reports to Personalization & Conversion Lead
Research-driven authority content with depth frameworks and organic discovery optimization
Reports to Content & Messaging Lead
Competitive analysis, ICP research, trend monitoring, TAM/SAM sizing.
Reports to Research & Intelligence Lead
Adapts each pilot node to the user's audience, offer, channel mix, and workflow constraints so the node feels purpose-built instead of generic.
Reports to Pilot Personalization Manager
Uses NotebookLM to synthesize research from uploaded documents, PDFs, URLs, and YouTube videos. Generates audio overviews, source-grounded Q&A, briefing docs, and study guides.
Reports to Gemini Tool Master
Offer packaging, bundles, merchandising logic, and conversion-support commerce structures.
Reports to Personalization & Conversion Lead
Cold email sequences, LinkedIn messages, follow-up cadences, reply templates.
Reports to Content & Messaging Lead
Search intent capture, paid search systems, keyword targeting, and conversion-aligned demand capture.
Reports to Research & Intelligence Lead
Creative fatigue detection, A/B testing frameworks, and data-driven creative optimization
Reports to Creative Production Lead
Performance ad production, iterative variants, paid-social asset systems, and test-ready creative packaging.
Reports to Creative Production Lead
Tutorials, onboarding education, help-to-value content, and structured product learning assets.
Reports to Content & Messaging Lead
Positioning, use-case messaging, competitive framing, launch content, and GTM narrative coherence.
Reports to Content & Messaging Lead
Uses Project Astra (Google DeepMind) for real-time multimodal GTM intelligence: live sales coaching, screen analysis, competitor lookups during calls, and camera-based visual analysis.
Reports to Gemini Tool Master
Referral mechanics, invite flows, incentive design, and referral-program operational tuning.
Reports to Analytics & Measurement Lead
Dashboard building, report generation, anomaly detection, performance insights.
Reports to Analytics & Measurement Lead
Revenue systems design, lifecycle architecture, handoff logic, and CRM operating structure.
Reports to Data Ops & Enrichment Lead
Case studies, battlecards, objection handling, ROI proof, and buyer-stage sales support content.
Reports to Content & Messaging Lead
Keyword research, technical SEO, content clustering, meta-tag synthesis.
Reports to Research & Intelligence Lead
Platform algorithm optimization for titles, descriptions, tags, and discovery signals
Reports to Creative Production Lead
Viral hook-driven content under 60 seconds with platform-native optimization
Reports to Content & Messaging Lead
Social media posts, captions, hashtag strategy, platform-native content formats.
Reports to Content & Messaging Lead
LinkedIn-native social selling, warm engagement, and relationship-first pipeline creation.
Reports to Content & Messaging Lead
Concept-to-publish short-form workflow, pacing, hooks, packaging, and show-level continuity.
Reports to Creative Production Lead
CTR-optimized thumbnail design with A/B testing frameworks and platform-specific composition rules
Reports to Creative Production Lead
UGC-style asset systems, creator briefs, edit packages, and proof-native social creative.
Reports to Creative Production Lead
Upgrade timing, offer progression, and lifecycle-triggered upsell architecture.
Reports to Personalization & Conversion Lead
Directs Google Veo 2/3 for cinematic AI video generation. Product demos, GTM explainers, ad creative, testimonial-style clips, 8s–60s, multiple aspect ratios.
Reports to Gemini Tool Master
Launch sequencing, momentum design, and concentrated attention mechanics for GTM release moments.
Reports to Creative Production Lead
Thumbnails, social graphics, infographics, brand assets, presentation design.
Reports to Creative Production Lead
Multi-step automation design, trigger setup, conditional logic, error handling flows.
Reports to Automation & Orchestration Lead
T5 — QA & Governance
Governance auditors and analyst workers review deliverables against quality gates before results are promoted or reported.
Validates AI-assisted outputs for continuity, proof quality, risk, and promotion readiness before downstream execution.
Reports to Analytics & Measurement Lead
Validates source truth, attribution paths, revenue influence, and ROI logic.
Reports to Node Analyst Main
Evaluates hypotheses, confidence, control-vs-change rigor, and proof quality of experiments or optimization nodes.
Reports to Node Analyst Main
Evaluates stage movement, conversion leakage, handoff integrity, and funnel proof.
Reports to Node Analyst Main
Node-level analyst owner responsible for readiness review, evidence requirements, and post-execution truth verification.
Reports to Pilot Analyst Main
Pilot-wide analyst owner responsible for baseline design, proof strategy, time-to-value targets, and enterprise truth review.
Reports to Chief Analyst Officer
Evaluates BOM completeness, work-order realism, operator lift, and SLA adherence.
Reports to Node Analyst Main
Assesses tool readiness, integration integrity, instrumentation gaps, and execution coverage truth.
Reports to Node Analyst Main
T6 — AI Strategist
Validates pilot outcomes and feeds results back into the knowledge layer so the next pilot in the same niche starts smarter.
Closes the loop between AI-assisted output quality, downstream truth, and next-cycle operating strategy.
Reports to GTM Architect
Beyond the static roster, Tool Masters are created dynamically — per-tool operational experts spun up as the platform builds mastery of a tool. The industry layer is open to outside developers: industry-specific workers and GTM kits, distributed through the marketplace.
See the workers in action: start a pilot or browse the tools directory they operate.